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LEVEL 2

MODULE 6.4: MOBILITY

Communication

Focus on categories – how to convince more people and organizations?

There is no doubt that your SECAP would be benefited by their active involvement, since you may explore their expertise, support and contribution in achieving the goals for reducing local emissions. However, as already said above, the success of the engagement process depends mainly on how effectively you can connect the energy objectives of your SECAP to the objectives of each different category of stakeholders. As such, you need to focus on how to convince each different category, by first identifying the benefits they would gain from the process.
Communication on mobility may be focused on specific categories (business, elderly, mobility impaired...) or on promotion of specific services. Here are a few ideas:

 

  • Removal of psychological barriers to public transport: the action aims to analyse and understand the barriers to using public transport for non-users, particularly in relation to special events, and to draw a comprehensive picture of the needs of users in Bielefeld, Germany.
  • Communication with older passengers in Salzburg: A public transport project in Salzburg has been successful in reaching older people by respecting their specific needs. It demonstrates that a PT company can adjust to the requirements of different groups of users.
  • Information for Persons with Impaired Mobility: Prague’s Public Transport serves many with impaired mobility, , including those with chronic disabilities such as blindness, dim-sightedness,  deafness, or temporary challenges such as being pregnant or having children in prams. Making public transport accessible and available and easy for these passengers, has been one of the major objectives of the company in recent years.
  • Show companies and their employees the attractiveness of public transport systems compared to car use with BENEFIT, that addresses this issue and aims to achieve a modal shift from the car back to public transport, and in the process, achieve substantial energy savings, emissions reductions, and cost reductions.
  • Competition to stimulate change: Two low cost projects, namely ‘Pedibus and Bicibus’ and ‘Collect Green Miles’, were implemented in Reggio Emilia to address behaviour change, healthier living and reducing the carbon footprint of school transport – through cycling and walking, and promoting other modes of sustainable mobility.
  • Despite of good intentions and innovative ideas for promoting a modal shift within a city, politicians and staff may face difficulties, incomprehension and even resistance. Therefore it is advisable and eligible to use fun and humour to break through reservations and active citizens. Watch and have fun:

 

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