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Strengthen your action plan with more ambitious measures

Broaden your focus – how to enhance the engagement process

Information / Mobilisation

Linking to the Communication Strategy is important to ensure that engagement with stakeholders continues. We will explore some ways to ensure that you have ongoing commitment and engagement.

Regular activities: outline plan for an interesting program

You’ve developed your strategy now you need to put that into action through the communication action plan.

The action plan should provide details on how the strategy will be implemented, outline specific communication activities, stakeholder groups and deadlines. The plan should also link stakeholders to key messages, channels, timescales and responsibility for delivering these.
If you have a smaller scale project, which does not require a communication strategy but requires a communication plan, ensure that your plan is linked to a set of communication objectives which define the purpose of the plan. This communication plan should also link stakeholders to key messages, channels, timescales and responsibility for delivery.
This should be an ongoing plan that is reviewed and evaluated on a regular basis.


Annual climate forum

It is a good chance to regularly present  the results and projects of your own SECAP, discuss with stakeholders and present their actions and achievements.

Annual Events and Campaign Weeks (like the Zagreb Energy Week)

Annual Event/workshop
This can be an ideal way to continue the engagement process and ensure continued commitment. An annual half day event illustrating the following key factors:

  • Where you were – what was you energy use/CO2 consumption baseline/s
  • Where you are now – your achievements and how you delivered them, local case studies would be great
  • What you still  need to do now to ensure continued development, if you have time this would provide the opportunity for a workshop session and further ‘buy-in’ from stakeholders. This could be focused on an areas of work which needs greater focus, or perhaps focus on new government policy e.g. linking economy to environment and how they can mutually benefit each other!

This may be an idea opportunity to encourage partners to sign up to a ‘pledge’ and this also gives you a reason for continued contact. Worcestershire County Council used a Climate Change Pledge and partners across the county signed up to that pledge. To allow partners to be flexible they offered 1 star through to 3 star actions for them to sign up to and report on each year.



You don’t need to invent your own week but participate in a countrywide activity can add gravitas to your work and much needed support. It could be anything from a ‘Switch it Off Campaign’ ran by an area (follow link for resource material) through to a country based Sustainability Week, such as that held in Sweden

Ensure that information is sent out to stakeholders informing them of key highlights and updates. It is important to consider timing of mailings, they should be delivered because they have something to say/report not because you agreed to send something every few weeks, this can ultimately lead to stakeholders not reading materials and disengaging.  Information in the form of newsletters can be a useful tool to update stakeholders and if you can make that personal and include case studies where real benefits can be seen. If you are  wanting to engage with staff members then email bulletins can be effective.

Networks & Groups

Development of and use of targeted networks can help support both the aim and objectives of the SECAP but also other council priorities. This could include local business networks with a focus on energy/renewables this will help deliver the SECAP priorities and potential lead to job creation within a local community. In the UK the Coventry and Warwickshire Local Enterprise Partnership have worked with local companies to for a consortium which will hopefully help local business deliver new government policy in the UK – The Green Deal. Breakfast meetings like ICLEI Europe’s Breakfast at Sustainability’s as proved to be an effective way to work with and engage with stakeholders from the commercial sector.


Collective Action

As discussed earlier working together to launch campaigns can be very effective this can be community based initiatives such as ‘switching off’ or LG based focusing on internal departmental competitions.  Some examples are details in the links below

Citizens focused

There are a numbers of ways to segment citizens when trying to deliver energy or climate change related messages. There are a number of social/economic tools such as ‘Mosaic’ and ‘Acorn’ that analysis population, economic data and look would be most likely to take up energy efficiency measures. The Energy Saving Trust in the UK has undertaken a consumer study on what triggers energy efficiency installations and found the following groups are most likely to take up energy efficiency work.

For many citizens the energy saving message is not enough it needs to be linked with health or income related messages. This has lead in the UK to detailed policy that focuses on Fuel or Energy Poverty which with ever increasing fuel prices and income declines is becoming an EU issue.


Training people

To help you deliver staff training is key. Suitable persons to start off with include:

  • Professionals – with local chambers
  • Young people
  • Front Line Staff
  • Social Housing Tenants


Find innovative ways of funding stakeholder involvement

Climatize your budget: identify in your budget every action you can bring into your SECAP (totally or partially – extra costs of your actions: staff costs, investments, etc.)


  • Create a climate fund (Hannover, Besançon…) e.g. financed by the power grid concession (Freiburg…)-    Energy Performance Contracting or intracting
  • Use of funding from Energy Savings made through SECAP
  • Encourage cooperatives and crowd-funding schemes





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