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LEVEL 2

MODULE 8.4: WATER

Communication

Communicate with internal and external stakeholders

-    A central component of an integrated water energy efficiency plan is to establish clear communication channels both internally within the facility that offers the service (water, wastewater) and externally to interested stakeholders like other municipal departments, political leadership and city council, but also the wider community. 
-    Internal communication: is important to keep staff aware of the objectives of the plan and any changes to the operations and services that are provided by the facility. This is typically the utility dealing with the issue – and not (as in most other cases relevant to the SEAP, the municipality itself). Better internal communication also helps in collecting the best ideas for improvements from the various teams or departments that work directly in the operations. They can provide very valuable feedback to line managers and to top management on the improvements in the plan. 
-    External communication: Being public organizations, it is important to consider proactive communications of the efforts undertaken to local community and other interested stakeholders (e.g. regulatory agencies, citizens, commissioners, political leadership, etc). It is important to communicate why the chosen efforts are necessary to implement and its potential benefits. This also helps in securing political support for the plans and its subsequent actions. The users, i.e. all of those listed above, have a central role to play in reshaping water use by changing their behaviour, and so also energy use.
-    Following are some of the steps that could be taken up for an effective communications campaign:

Step 1) Determine what needs to be communicated internally in the organisation
Step 2) Determine potential external stakeholders that could influence the plan
Step 3) Define a strategy on how best both internal and external communications can be conducted
Step 4) Develop a procedure(s) for internal and external communications

 

 

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